The NJ Small Business Development Centers: A Valuable Resource for NJ Small Businesses

In my quest to grow Caryl Communications as a company and update my own personal marketing skills, I attended a seminar this morning sponsored by the New Jersey Small Business Development Centers (SBDC), called “Marketing Upstream – Get Out of Your Comfort Zone.” We had a small group of diverse entrepreneurs and a strong leader to direct the group. The course included marketing theory and practical advice and perspective, as well as good action items.

 

I learned at this seminar that the SBDC is a valuable resource for small businesses in New Jersey. Created by President Carter and expanded by Ronald Reagan, the SBDC offers programs in marketing, finance, business planning and more. Even better, SBDC provides FREE one-on-one counseling about any topic or business challenge you have. They have 10 locations in NJ with programs provided in collaboration with our state’s community colleges and universities. I will be doing more with SBDC and will keep updates coming.

Real Estate Manager Seeks Business-Friendly New Jersey

http://www.northjersey.com/news/business/81909492_Real_estate_manager_seeks_business-friendly_N_J_.html

Dec 15 Economic Policy Forum Highlights How Businesses Have Changed

I was privileged to attend my third Annual Economic Policy Forum (http://www.njchamber.com/Events/njepf%2012.15.09.asp) on December 15, a result of my job as the PR representative for Cushman & Wakefield of New Jersey (http://www.caryl.com/clientdetails.cfm?clientID=4) , a major sponsor of the Forum’s C-Suite Survey. As I expected and hoped, this year’s program attracted the most media interest of all three annual events – a sign perhaps of the interesting times in which NJ businesses are operating today. While many survey responders, forum members and panelists believe the worst may be over, their messages also indicated the need for significant change (http://m.northjersey.com/nj/db_39210/contentdetail.htm?contentguid=vKb933Kp&storycount=19&detailindex=0&pn=&ps=&full=true#display)in the state’s business environment and in the way businesses operate.  The Executive panel of corporate leaders identified cost cutting measures, operating efficiencies, renewed commitments to customer service, repackaged products, increased responsibilities among employees and new technologies as part of their survival tactics in 2009.  In essence, those of us who weathered the past 18 months have hopefully made enough changes to end up stronger now than when the Recession  began. In fact, I believe the way businesses operate, market and succeed in the next decade has been altered forever.  This is not due just to the Recession, but also as a result of the accelerated impact of the Internet as well as the startling realities and challenges that Americans have endured in the first decade of our new Century.

International Lights appointed sales agency in NYC for Encelium

International Lights appointed exclusive sales agency in Manhattan for Encelium Technologies: http://ping.fm/2eFdY

Change under Chris Christie

NJ Businesses Await Changes Under Christie http://ping.fm/eu8Nl