Social Media for Event Promotion

Social media in advance of events is a great way to network before you are even there. This year is the most activity I’ve seen in advance of the ICSC Las Vegas conference. Between LinkedIn discussions for the ICSC and Tweets, we’ve been able to set up interviews for our clients with media who are attending. In addition, an ongoing dialogue of contacts is being made through the ICSC LinkedIn group. I have my settings so that I get emails for discussions in this group, and it really has worked well for us.

Social Media

We have officially taken the plunge into social media to build on our traditional PR and media activities. Our new updated website/newsroom, Blog and Twitter page expand media efforts with the goal to push more traffic to clients’ websites and ours. We’re also creating LinkedIn and Facebook profiles. Please become a fan of our Facebook page by clicking here. Special thanks to our talented Director of Client Services, Evelyn Weiss-Francisco (Evelyn) who is spearheading our new media activities. We’ll continue to report results as we leverage the power of the almighty web!