News That Means Business

December 16, 2009

Dec 15 Economic Policy Forum Highlights How Businesses Have Changed


I was privileged to attend my third Annual Economic Policy Forum (http://www.njchamber.com/Events/njepf%2012.15.09.asp) on December 15, a result of my job as the PR representative for Cushman & Wakefield of New Jersey (http://www.caryl.com/clientdetails.cfm?clientID=4) , a major sponsor of the Forum’s C-Suite Survey. As I expected and hoped, this year’s program attracted the most media interest of all three annual events – a sign perhaps of the interesting times in which NJ businesses are operating today. While many survey responders, forum members and panelists believe the worst may be over, their messages also indicated the need for significant change (http://m.northjersey.com/nj/db_39210/contentdetail.htm?contentguid=vKb933Kp&storycount=19&detailindex=0&pn=&ps=&full=true#display)in the state’s business environment and in the way businesses operate.  The Executive panel of corporate leaders identified cost cutting measures, operating efficiencies, renewed commitments to customer service, repackaged products, increased responsibilities among employees and new technologies as part of their survival tactics in 2009.  In essence, those of us who weathered the past 18 months have hopefully made enough changes to end up stronger now than when the Recession  began. In fact, I believe the way businesses operate, market and succeed in the next decade has been altered forever.  This is not due just to the Recession, but also as a result of the accelerated impact of the Internet as well as the startling realities and challenges that Americans have endured in the first decade of our new Century.

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