News That Means Business

December 23, 2014

No Matter What the Platform or Year, Well-Written Pieces Resonate With Target Audiences


When reflecting on the continued evolution of public relations in 2014, it is clear that as much as the menu of services has transformed and expanded, the core remains the same. Good, well-written pieces – be it news releases, blogs, newsletters or social media posts – resonate with target audiences, no matter what the year.

Forbes is the perfect example. It has boosted the readership of its magazine by nearly 30% since 2013, reaching 6.7 million and also has an impressive following for its digital platform. Forbes integrates and coordinates the print and digital versions, but does not employ a “one-size-fits-all” strategy. Instead, the magazine features longer articles with in-depth reporting while the website boasts up-to-the-minute commentary from industry experts. To learn more, read Mr. Magazine’s full interview with Randall Lane, the editor of Forbes.

 

 

Caryl Bixon-Gordon

As one of New Jersey’s top PR firms, Caryl Communications offers traditional and Internet marketing as well as strategic social media campaigns. The agency creates content with a purpose and delivers it in many forms and on a variety of platforms to cut through the clutter and leave a positive impression. Reach out to me at (201) 796-7788 or Caryl@Caryl.com to learn more.

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