News That Means Business

June 26, 2014

The Hardest Working 140 Characters in Social Media

10 Tips for Getting More Out of Twitter

You’re on Twitter… for all the right reasons… to engage your customers, find new ones, watch trends, make announcements, track your competitors, manage your reputation and create buzz.

And you’ve mastered the basic tweet formats, terminology, and tools. So your profile page is solid, and followers are growing.

To fly like a bird and soar even higher, following are some ways to gain altitude using this massively popular micro-blogging platform.

  1. The Top Tip

    Twitter is a community, not a billboard. Overtly promotional tweets are the equivalent of spam email. You can describe your products and services – that’s why you’re there – but use helpful, informative terms. Otherwise, advertise and pay for sponsored tweets.

  2. Get Re-Tweeted

    When followers re-tweet your posts, they engage with you and amplify your message to their followers (which can bring new followers to you). Make this happen with quality tweets. Use 120 characters, instead of 140 to make it easy for a re-tweeter to add a comment. Re-tweet others whenever you can, as well, and thank people who re-tweet you.

  3. Incorporate Images into Your Tweets

    Use infographics, photos, and video links to receive more re-tweets and click-throughs.

  4. Use Hot Words

    The most re-tweeted posts on Twitter contain the following 12 words/phrases: “you, please, retweet, free, help, great, 10, follow, how to, top, check out, and new.”

  5. Use Hashtags

    A hashmark (#) preceding a word or phrase will organize tweets into easy-to-find subject categories. People searching for information on a specific topic (like tax preparation or fitness bands) will find you more easily through a relevant or original tag. But limit them to no more than two per tweet.

  6. Get in on Conversations

    Twitter is all about conversations, so jump in, and reach beyond your current followers. You’ll reach new targeted audiences, get your name out there, and learn more about your market. Explore hashtagged topics or trending topics, and read to find out what others report and how you can contribute. You can start a conversation as well with a provocative question or a request for opinions.

  7. Timing Is Everything

    Tweet when your audience is engaged. In general, try Monday-Thursday from 1 to 3 PM – a known prime time, and avoid Friday after 3 PM. More specifically, consider the habits and time zones of your target users. Try a service such as Tweriod to identify your unique prime time slots. The cost is minimal and worth it. Other services such as Buffer, HootSuite, or Sip Social can pre-schedule your tweets so you don’t have to be on 24/7.

  8. Be Active but Not Too Active

    Three to seven tweets per day in 50-minute intervals is a suggested activity rate.  Tweet too much, especially with promotional messages, and you’ll quickly find yourself un-followed.

  9. Put Links in Your Tweets

    Provide links to other social media and your website. If you’re sharing news or an article, link to it. Shorten links with bit.ly or use the link shortening function at Twitter.com to keep it brief.

  10. Monitor Your Performance and Fine-Tune Your Tweets

    Monitor your Twitter activity (and all your social media) in real-time with Tweet Deck. Other popular, multi-featured monitoring services can be found on Sprout Social and Hootsuite. Study your Twitter performance regularly (just as you do your web analytics) with Twitter Analytics or with services like TweetReach, Buffer or Tweet Deck. Base your future tweets on past performance.

With its symbols, space limits and unique glossary, the Twitterverse is a world of its own. It may present a steeper learning curve than Facebook or LinkedIn, but it’s a must-have marketing tool. Take time to master it and put all its power to work for your business.

Reach out to us with any questions at (201) 796-7788 and be sure to follow us on Twitter at @CarylComm.

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April 10, 2014

Boost Your Search Engine Ranking: The Inside Scoop

Filed under: SEO,social media — Caryl Communications @ 4:44 pm
Tags: ,

Boost Your Search Engine Ranking: The Inside Scoop

By Don Campbell, founder of DJ Campbell Marketing

When you research a topic using a search engine such as Google, Yahoo! or Bing, you get a list of websites to click on. You probably already noticed that the top few listings, and those along the right side, look somewhat different than the rest of the sites on the list. That is because they are paid listings or ads. Bing and Yahoo! display them in a box. Google identifies them with an icon. The ones below these paid listings may seem to be in no particular order. Actually, they are not at all random. These listings are known as organic search results, and the ideal location for your company’s website is right up on top. So what determines the order, and how do you get your site in one of those prime spots? Search engine optimization (SEO) and social media optimization (SMO).

Here’s a quick look at how a search engine works. The leaders – Google, Bing and Yahoo! – use “crawlers” to find relevant sites in response to an entered search term. The “crawlers” operate according to a sophisticated and frequently changing set of algorithms. A number of SEO methods ensure the “crawlers” will identify your site as relevant to the search and place it in a prominent position on the searcher’s list. Here are a few examples of SEO tactics:

–    cross-linking between pages of the same site, specifically to the site’s key pages

–    writing content that includes frequently searched keyword phrases, making the site relevant to a wide variety of search queries

–    updating content regularly

–    adding relevant keywords to a web page’s meta data

SMO is similar to SEO in its goal to drive traffic to a site. Search engines are now using the recommendations made by users of social networks such as Facebook, Twitter, and Google+ to rank websites on the results pages. A “like,” “share” or “retweet” on a social network is viewed as a “vote” or endorsement of a webpage’s quality. Search engines are using such “votes” to rank a site on their results pages. A few important tips for boosting SMO include:

–       reviewing analytics to determine what kinds of posts get “liked” and “shared”

–       tailoring content to your target audience

–       increasing the number of followers

–       scheduling posts and tweets frequently to ensure consistent visibility

Although the algorithms utilized by search engines are ever-changing, the tips above will help in optimizing your company’s site for SEO and SMO. I hope to see you at the top!

Please reach out to us with questions. You can reach Caryl Communications at 201-796-7788 or Don Campbell at 908-262-7070 and don@djcmarketing.com.

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