News That Means Business

March 11, 2010

PARAMUS SUNRISE ROTARY PUBLIC RELATIONS: THE FOUR-WAY TEST EMBODIES OUR MESSAGE

Filed under: communication,pr,public relations,public relations industry — Caryl Communications @ 1:03 am
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At a recent Rotary District 7490 meeting, I was selected as secretary of the Paramus Sunrise Rotary club to speak with members of district clubs about public relations strategies to help spread the word about Rotary, its events and accomplishments. Because of the devotion of Rotary, and its principals, defined by the four-way test, publicizing Rotary activities is as natural as just about every project and the people who make it happen are newsworthy. For those who are not familiar with Rotary, the four-way test states: “Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned?” It was these simple statements, all too often forgotten in the pressure of daily life and work that drew me to Rotary.
As a result, my presentation was simple – I outlined the news releases and resulting news clips that we generated to highlight the activities of the Paramus Sunrise club and its members. The club is very involved in giving and in “living” the four-way test, so our job is simple: We use photos from all events with short copy since “a well-taken photograph” goes such a long way to encourage your story to be published.
The Paramus Sunrise Rotary club was chartered in June 2008. Since its inception, the group has donated to Theo’s Work, Children’s Aid and Family Services, Freedom Walk Kids of America, Turn a Frown Around Foundation, Pony Power and the Rotary Paul Harris Foundation. In addition, the group’s first annual fashion show in May 2009 raised more than $10,000 for Rotary’s Gift of Life, which afforded Lacy-Ann, a sick child from Jamaica, the opportunity to travel to the U.S. for life-saving heart surgery. It is a pleasure to be involved and do what we can to promote the valuable work of this group and the entire Rotary organization.

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