News That Means Business

March 18, 2010

Leverage Your News to Build Credibility with Customers and Prospects

Filed under: communication,public relations,public relations company — Caryl Communications @ 1:04 am
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One of the greatest benefits of PR is news exposure in the media, which builds credibility for your company, services and/or products. To leverage this exposure with your customers and prospects, use online links and email to your audience.

Today, many programs like Constant Contact (which is the program we use), as well as other e-mail systems, enable you to easily manage a list and send messages to a target audience. Posting a link through any e-mail program will allow the reader to open the article, which usually remains posted online with an active URL for several days or more. And since you are accessing the original media source with the URL, there is no need to obtain permission, as you are not reproducing the article in any form.

Most daily newspapers keep a link up for a week or longer. After the article is removed by the publisher and replaced, the original link often will lead the reader to a media archive, many of which remain on line for extended periods, even as much as a year or more.

To maximize interest from your readers, select news clips that position your firm in an authoritative position and contain updates regarding your industry. You can explain a bit about the piece in your own email.

Develop a timely method for disseminating news about your company by drafting a template and modifying it based on the specific news item you are sending. Paste the URL into your own e-mail message to create a simple e-mail blast that highlights your Good News!

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