News That Means Business

May 4, 2012

The NJ Small Business Development Centers: A Valuable Resource for NJ Small Businesses

Filed under: Uncategorized — Caryl Communications @ 4:43 pm
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In my quest to grow Caryl Communications as a company and update my own personal marketing skills, I attended a seminar this morning sponsored by the New Jersey Small Business Development Centers (SBDC), called “Marketing Upstream – Get Out of Your Comfort Zone.” We had a small group of diverse entrepreneurs and a strong leader to direct the group. The course included marketing theory and practical advice and perspective, as well as good action items.


I learned at this seminar that the SBDC is a valuable resource for small businesses in New Jersey. Created by President Carter and expanded by Ronald Reagan, the SBDC offers programs in marketing, finance, business planning and more. Even better, SBDC provides FREE one-on-one counseling about any topic or business challenge you have. They have 10 locations in NJ with programs provided in collaboration with our state’s community colleges and universities. I will be doing more with SBDC and will keep updates coming.

January 18, 2010

Mike McGuinness, NAIOP New Jersey, talks with Gary Gellman on commercial real estate

Filed under: Uncategorized — Caryl Communications @ 9:40 pm
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Michael McGuinness of NAIOP New Jersey discusses the commercial real estate industry on Let’s Talk, with Gary Gellman:

Real Estate Manager Seeks Business-Friendly New Jersey

December 16, 2009

Dec 15 Economic Policy Forum Highlights How Businesses Have Changed

I was privileged to attend my third Annual Economic Policy Forum ( on December 15, a result of my job as the PR representative for Cushman & Wakefield of New Jersey ( , a major sponsor of the Forum’s C-Suite Survey. As I expected and hoped, this year’s program attracted the most media interest of all three annual events – a sign perhaps of the interesting times in which NJ businesses are operating today. While many survey responders, forum members and panelists believe the worst may be over, their messages also indicated the need for significant change ( the state’s business environment and in the way businesses operate.  The Executive panel of corporate leaders identified cost cutting measures, operating efficiencies, renewed commitments to customer service, repackaged products, increased responsibilities among employees and new technologies as part of their survival tactics in 2009.  In essence, those of us who weathered the past 18 months have hopefully made enough changes to end up stronger now than when the Recession  began. In fact, I believe the way businesses operate, market and succeed in the next decade has been altered forever.  This is not due just to the Recession, but also as a result of the accelerated impact of the Internet as well as the startling realities and challenges that Americans have endured in the first decade of our new Century.

November 25, 2009

The Press Release Remains An Effective Communications Tool

Filed under: Uncategorized — Caryl Communications @ 8:42 pm
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In contrast to many who claim the press release has outlived its value, we find this steadfast tool of PR professionals ( continues to be a reliable means of delivering news for clients.  When I founded Caryl Communications ( some 25 years ago, I had no agency experience – just PR background in banking and insurance at the corporate level. To succeed, many business consultants advised me to “court” reporters and writers with lunches to expand my contacts which was not my style. A certified teacher with a B.A. in English, I chose instead to deliver real news to targeted media in tightly written releases, adhering to journalistic news style and the classic pyramid structure It worked. The firm’s media contacts grew from reliable writing and a paramount sense of accountability to media.

Today is not that different – and our client news which appears consistently in hundreds of printed articles and Internet impressions each month is testament to the news release. While not all results stem from releases alone, they remain the backbone of every ongoing PR campaign we launch, with some new-media modifications  to save reporters time and to achieve SEO as part of the process in our own abridged version of the social media template (

 So based on our experience, with a modified style for an ever-changing media landscape, I believe if the writing is clean; the release is targeted, and the news is real, the press release will remain a viable communications tool for PR firms even as the entire news industry transitions through today’s unique challenges.

NJ Industrial Real Estate shows some cracks

Filed under: Uncategorized — Caryl Communications @ 3:14 pm
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NJ industrial real estate shows some cracks –

Pension funds and property taxes plague NJ

Filed under: Uncategorized — Caryl Communications @ 3:04 pm
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Pension funds and property taxes plague NJ

November 17, 2009

NJ needs a new way to fund affordable housing

Filed under: Uncategorized — Caryl Communications @ 9:03 pm
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“New Jersey needs a new way to fund affordable housing.” – Michael McGuinness

November 4, 2009

NJ Economic Development

Filed under: Uncategorized — Caryl Communications @ 6:23 pm
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“NJ needs to be relentless in demonstrating its commitment to economic development,” Michael McGuiness of NAIOP.

October 29, 2009

Increased demand for flex office

Filed under: Uncategorized — Caryl Communications @ 5:22 pm
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Increased demand for flexible office space in today’s economy

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